Superstore vs Small Local Business
A lady walks around a “superstore” browsing for a gift. As she takes a necklace off the rack and puts it in her cart, she sees an old friend. After some small talk the friends says “did you hear about Emily’s Hand Made Jewelry Shop closing?”….she replies “no!…..I was just there a few months ago! She made some beautiful things, ….I wonder what happened?”. She continued around the “superstore” to the bakery department to grab some dessert for the evening and runs into another friend. They chit chat a bit and then the friend says “did you hear about Freds Bakery closing down?”…she replies…..”that wonderful little shop on the corner? They were there for years and made the best pies….I wonder what happened?”. She saddly shakes her head and wanders to the register to check out…finding the shortest line she takes her place and waits. When she finally makes her way to the cashier…..she gets a grumbled thanks, gets her change and moves on her way. She thinks to herself…..it was so much nicer & more personal at the small shops…..such a shame to hear they were closing.
The next time you need to grab a unique gift, a new outfit or maybe dessert….take minute to think about the small local business that would so appreciate your popping in. The “superstores” won’t miss a few patrons in a day but it could make or break the mom & pop shops and they will appreciate your visit! Don’t just talk about how nice the shops are….go to them! Don’t be using the “superstores” all the time and be saying later “I wonder what happened?”